Delivering Product Innovation

Scaling Market Growth

Understanding Markets delivering Product Innovation creating Customer Experiences growing Revenue, Profit and Customer Loyalty

Customer-Centric Digital DNA builder leader and player-coach

Rajesh Anandan, UNICEF Kid Power & Ultranauts

Shane calls himself a virtual CMO, but he's more like a virtual GSD machine! As one of UNICEF Kid Power's first EIRs, Shane played a critical role in getting the team and product up and running and added real value from day one. He helped the team get super focused and aligned and spun up our first business dashboard; he taught us an incredibly disciplined and lean approach to marketing and set up our in-app analytics, and he relentlessly pushed the whole team to eat-drink-breath agile every waking minute.

Jay Cahill, BlueFintech Partners, GyPsii, Context Media & Wooftale

Good instincts, sharp mind, keen understanding on how to dig into a market, and a tireless work ethic. Shane's ability 360 a market and provide a strategic prospective is an asset to any organization

Michale Winberg, Wizpert

Hired Shane as a Marketing consultant, to help with marketing strategy and planning. His deep product and marketing experience proved to be highly valuable, as he helped us align product and marketing. Shane was quick to pick up on our value proposition and unique approach, and provided relevant, actionable frameworks. Highly recommended!

Anabella Mowbray, DimensionU & AKC

It has been a pleasure working directly under Shane for over the past year. He is an expert at his craft and an all around great person. A mentor, a leader and a risk-taker, he has lead by example and contributed to my passion for marketing. He is resourceful, constantly looking for improvements and follows through on his commitments. From a managerial point of view, he is excellent. His explanations are clear, his focus is defined, and above all, he is approachable and a pleasure to work with. Shane is a valuable and special asset to any organization he is a part of. I highly recommend him to anyone looking for a 'get-it-done' Marketing exec that produces results and keeps a happy team

Peter MeulBroek, DimensionU

Shane is a cross-fertilizer, bringing broad experience and perspective that cuts across traditional leadership "swim lanes". He can talk product with the product guy, tech with the tech guy, organizational strategy with the operations guy, and at the same time present a compelling vision of where the org needs to be. This gives him the rare ability to "translate" the language and needs of one part of the organization to another. Plus, he brings a deep understanding of social marketing, owning his lane. Shane's a passionate guy: he is deeply invested in the success of his organization, and drives teams to achieve that success. He actively works to improve difficult situations, smooth rough edges, and support his peers and his team to achieve great things. His standards are high, something I both appreciated and relied upon.

Tony Riccio, Ibis & Pintey Bowes

Shane is an integral part of the senior management team. He has led our effort to align tactical and strategic opportunities to our short term and long term revenue goals in a highly competetive environment.

 
 

A Digital Leader for

Business-to-Business,

Business-to-Business-to-Consumer,

and Direct to Consumer Markets


 

Delivering Product Experiences

Go-to-Market Strategy and Market Segmentation Focus

Multiple digital products

Taking Innovation to Market

Execution of Digital

Holistic Delivery of Marketing

 
 
 

Some highlights ...

UNICEF Kid Power a Time Top 25 Invention of the Year

 
 

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